Geofencing is basically a mobile target mechanism which helps the brands to get their messages in any geographical location. This is an amazing type of targeting and is very useful to various types of brands. These brands may include restaurants, theatres, music venues, retail stores and others.
Geofencing can be executed in different ways. But the most successful method is to connect audiences on their favorite social platform. The platform may be snapchat, twitter, facebook etc.
Read this post at ducttapemarketing.com to know how geofencing can benefit small businesses:
Growing Your Small Business with Geofencing
By Guest Post
Geofencing and Your Small Business
Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential customers in the area by sending promotions and information straight to the consumer’s phone. Because small businesses are typically less well known by consumers than big brand names, geofencing is a particularly useful tool to help grow your business. Here’s what you should know about growing your business with geofencing tools.
We should know various things about geofencing. You need to know about the location which is based on mobile service. This will help the marketers to send messages to your smart phones. Thus the users just have to enter a defined geographic area. If you want to get started all you need to know is the application and the GPS coordination.
You might also be interested in this infographic by AJ Ghergich at socialmediatoday.com/:
The Power of Geofencing and How to Add it to Your Marketing [Infographic]
January 18, 2017
Thanks to the ubiquitous smartphone, there’s now an entirely new level of marketing available: Geofencing.
Geofencing is a location-based marketing tool that enables more active consumer focus. There are three ways to track a customer’s location: GPS, Bluetooth, and beacons, and each method finds and targets customers in different ways. And while it’s a relatively new technology, it’s important for marketers to be aware of- and understand – geofencing in order to help their company’s bottom line.
There are multiple advantages of using geofencing technology. It is an outstanding tool for marketing events. Additionally those areas which are geofenced will be entertained with number of benefits. They usually receive special offers or promotions.
Watch this video by Pulsate HQ to know 7 real-time facts about geofencing:
Marketers can easily geofence all businesses within the same city that usually advertise upcoming events. http://www.logicinbound.com/seattle-marketing-services/ can help your business to connect with most relevant buyers who are willing to become customers.